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Strategic Partnership

The Exchange Plan

Brussels 2026 | World of Coffee

The Agreement (The "Trade")

MUTUAL BENEFIT
YOUR ROLE (TEACHER)

Deliverable: Help Herbert master a world-class English speech for Brussels 2026.

Actions: Speech editing, phonetics, confidence training.

HERBERT'S ROLE (PRO)

Deliverable: Teach you the "Production Chain" to source & develop coffee products.

Actions: Sourcing contacts, grading systems, sensory training.

Zone 1: English Mastery

THE TEACHER LEADS
GOAL: WORLD BREWERS CUP

The Speech Coach

Analyze and perfect Herbert's presentation for the World Finals.

Herbert's Specific Needs:
  • Develop a speech that makes logical sense in English.
  • Identify key vocabulary & synonyms (The "Script").
  • Master pronunciation of technical terms.
  • Build confidence for the "Open Service".
CONTEXT: THE EVENT

WOC Brussels 2026

When: June 25–27, 2026

Where: Brussels Expo, Belgium

Focus: World Brewers Cup (Manual Filter)

This is the pinnacle event. Competitors perform compulsory and open services, judged on aroma, flavor, body, and presentation.

SESSION ANALYTICS AUTO-TRANSCRIPT V.1
LOAD SESSION:
TODAY'S AGENDA

📄 Upload Transcript / Audio

Click to simulate analyzing a new file...

GRAMMAR & LOGIC
PRONUNCIATION
VOCABULARY LOG
TEACHER'S NOTES
STUDENT'S NOTES
SHARED REFERENCE: SENSORY LEXICON
Basic Term Target Vocabulary (Speech) Product Insight (Grading)
"Sour" Tart, Zesty, Citric Under-extracted or high altitude washed.
"Bitter" Dark Cocoa, Roast-forward Over-extracted or Robusta presence.
"Thick" Syrupy, Velvety, Coating High solubility. Desired for Espresso.

Zone 2: Product Mentorship

HERBERT LEADS
GOAL: PRODUCT LAUNCH

The Product Mentor

Develop the skills necessary to successfully develop two distinct coffee products.

Your Learning Needs:
  • Identify coffee worth buying (Sourcing).
  • Test and grade coffee samples.
  • Place initial and repeat orders.
  • Define descriptors that represent the product.
TARGET PRODUCTS
Product A: Specialty Pour Over / Filter focus.
Product B: Commercial Home Espresso / Moka / Electric Machine.
REQUIRED SKILL:

Building a network of contacts to buy from.

THE KNOWLEDGE VAULT PRODUCTION CHAIN DB
SELECT STEP:
TODAY'S AGENDA
TEACHER'S NOTES
STUDENT'S NOTES

Strategic Roadmap

MONTHS 1-3 | FOUNDATIONS The "Sourcing Map" & Scripting

For You: Where to go, who to call, specific contract terms. (Goal: First purchase within Month 1-2).
For Herbert: Drafting the first speech draft (Logic & Grammar).

MONTHS 4-6 | REFINEMENT Sensory Training & Vocabulary

For You: Build your "Product Profile" (Espresso vs Pour Over).
For Herbert: Elevate descriptors (e.g., "Good" -> "Structured Elegance").

MONTHS 6+ | MASTERY Mock Buy & Mock Comp

For You: Attempt a "Mock Buy" of a sample.
For Herbert: Full routine performance. Critique ONLY pronunciation/delivery.

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ROAST PLANNER

SCA Cupping

SCA Arabica Cupping Form
Name:
Date:
6.00 Good | 7.00 Very Good
8.00 Excl | 9.00 Outstnd
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